Amid the increasing demand for community healthcare, mobilizing businesses and social organizations to participate in implementing national strategies on community health has become more important than ever. This is the primary goal of the project "Connecting Enterprises to Implement National Objectives on Community Healthcare."
The project, initiated by the Vietnam Community Project Committee and co-organized by ADCREW LLC, aims to encourage businesses to execute socially responsible marketing strategies aligned with the national strategies for protecting and improving public health established by the Vietnamese government. This is not only an inevitable trend but also an effective and sustainable solution for large enterprises in today's context.
The project is supported by 30 government agencies, associations, leading Vietnamese experts in strategy, healthcare, and marketing, along with over 20 embassies in Vietnam and commitments from more than 150 leaders of major enterprises.
The project includes a series of 100 conferences held throughout 2024-2030, engaging over 120 organizations and 2,000 leaders, focusing on initiatives for responsible distribution and marketing in Vietnam in the fields of healthcare, education, environment, and gender equality.
At the conference, experts and scientists exchanged ideas and provided directions for long-term strategies, such as enhancing Vietnamese stature, addressing school depression and postpartum depression, combating antibiotic resistance (especially in children), with goals including commitments from 5 million mothers to responsible antibiotic use and 5 million women to limit chemical use in family care.
Prominent participants included:
The event was strongly supported by the embassies of Japan, France, Poland, NGOs, and over 100 business leaders from Japan, Germany, Poland, and Vietnam. Media coverage was provided by more than 30 journalists.
October 30, 2024: Online conference "Balancing Interests – Maximizing Potential," co-organized by TriplayZ, a member of the Vietnam Community Project Committee, created a platform for businesses, experts, and social organizations to discuss balancing business interests with community responsibilities. The conference emphasized practical solutions and long-term strategies for sustainable development and improving public health.
November 30, 2024: Coffee Talk at SiHub with the theme "Effective Distribution and Marketing Strategies in Pharmaceuticals & Healthcare in the Vietnamese Market."
January 18, 2025: Online seminar "Q&A: Benefits of Aligning Distribution & Marketing Strategies with National Health Strategies." Special guest: Dr. Đặng Thị Kim Huyên.
February 28, 2025: Conference on Marketing & CSR Initiatives aligned with Government's Long-term Strategies (2025-2030 Vision 2045).
March 30, 2025: Workshop on "Innovation and Creativity in Health Communication and Education," with a focus on unique approaches for businesses in pharmaceuticals and consumer goods to support government health strategies.
Future conferences will be updated continuously by the Vietnam Community Project Committee.